Knowledge Books
These Knowledge Books are not intended to be an encyclopedia of marketing. None of us would have time to read it. It’s more a useful prompt in your daily work. To get the knowledge simply complete the form.
How to increase customer loyalty
by using the right marketing channels
We’re all familiar with the 4 Ps of the marketing mix; right product, right price, right place, right promotion. It could be argued that customer loyalty follows a similar pattern.
In order for customers to remain loyal you perhaps need continuity of product, competitive prices, convenient place and appropriate communication. The 4 Cs.
It’s the last element that will be the focus of this Knowledge Book – how using the right channels can improve customer loyalty.
What’s the biggest challenge
facing Channel Managers?
We recently conducted a survey on LinkedIn and asked over 120 Channel & Account Management Experts what was their greatest challenge.
The result was very revealing and this Knowledge Book looks at the top 10 challenges. It then examines the main issue in more detail and how to measure and respond to the challenge.
Infographic: Generating and nurturing
sales leads
Generating and nurturing leads is a vital part of the sales process. Understanding the metrics helps formulate a better sales and marketing plan.
For example, knowing that 80% of sales leads are not followed up by the average sales team could impact on the budget you allocate to lead nurturing.
This infographic illustrates stats and figures that may help in your planning.
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