White Papers

To be a thought leader you must have an opinion. These White Papers are intended to provide thought provoking articles on B2B marketing issues. Let us know what you think.

The Value of Human Interaction
in B2B Sales

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?

The rise in digital marketing seems set to continue. Its speed of delivery, measurability and low entry cost make digital an attractive tool for any Marketing Manager.

But is there a danger we are ignoring a fundamental part of many B2B sales? To discuss the value of human interaction join the debate on LinkedIn. Go to http://bit.ly/SCiHumans.



The Value of Human Interaction in B2B Sales

To receive this White Paper complete the
Knowledge Request form.

Lead Scoring & Content Marketing; squeezing more from telemarketing

Lead scoring tells you where a contact is within the sales process, content helps keep them engaged. Can the benefits be transferred to your telemarketing programme? Can telemarketing actually improve scoring and content?

Our White Paper examines these questions and offers practical advice on preparing, improving and benefiting from scoring & content.

There is also an infographic to support the White Paper listing top 10 tips for better scoring and content, as well as a recording of our webinar on YouTube.


White Paper: Lead Scoring & Content Marketing

To receive this White Paper complete the
Knowledge Request form.

A Plan for Reaching C-level Decision-Makers

Research suggests buyers are engaging later in the journey and there are more members in the team. This means C-level execs are better informed than ever before, and able to make quicker decisions after engaging with potential suppliers.

This White Paper will discuss how to plan and reach C-level prospective customers, and how to ensure the all-important first telephone call is a success.

To discuss how to reach C-level decision-makers, please join the debate on LinkedIn. Go to http://bit.ly/SCiClevel.



White Paper: A Plan for Reaching C-level Decision-Makers

To receive this White Paper complete the
Knowledge Request form.