To be a thought leader you must have an opinion. These White Papers are intended to provide thought provoking articles on B2B marketing issues. Let us know what you think.
A Plan for Reaching C-level Decision-Makers
Research suggests buyers are engaging later in the journey and there are more members in the team. This means C-level execs are better informed than ever before, and able to make quicker decisions after engaging with potential suppliers.
This White Paper will discuss how to plan and reach C-level prospective customers, and how to ensure the all-important first telephone call is a success.
To discuss how to reach C-level decision-makers, please join the debate on LinkedIn. Go to http://bit.ly/SCiClevel.
The Value of Human Interaction
in B2B Sales
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?
The rise in digital marketing seems set to continue. Its speed of delivery, measurability and low entry cost make digital an attractive tool for any Marketing Manager.
But is there a danger we are ignoring a fundamental part of many B2B sales?