White Papers
To be a thought leader you must have an opinion. These White Papers are intended to provide thought provoking articles on B2B marketing issues. Let us know what you think.
The future of work and its impact on B2B marketing
The next 10-15 years will see major changes in the way we work, and that’s likely to have an effect on B2B marketing. In this white paper, we examine the predicted changes and how Marketing Managers may need to adapt to reach decision-makers and buying teams in the future.
It includes original research and practical advice on changes you can make now so that you remain one step ahead of your competitors.
To talk about how you believe work in the future will shape B2B marketing, please join the debate on LinkedIn. Go to http://bit.ly/SCiFuture.
The Value of Human Interaction
in B2B Sales
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?
The rise in digital marketing seems set to continue. Its speed of delivery, measurability and low entry cost make digital an attractive tool for any Marketing Manager.
But is there a danger we are ignoring a fundamental part of many B2B sales?
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