Account Nurturing
On average 80% of your sales comes from just 20% of your customers, so keeping them happy can have a major impact on your bottom line – which keeps shareholders and the Board happy.
It’s also widely accepted that finding new customers is more expensive that keeping existing ones. Some claim 5-10 times more expensive.
Often neglected in favour of new business, the retention of clients protects existing revenues and creates platforms for development of up-sell / cross-sell opportunities. But you may not have the resource capacity or management bandwidth to drive such campaigns.
We work with you to identify targets, develop opportunities and manage the full sales cycle across your customers, leveraging their relationship with you to counter competitor sales activity and to explore new sales conversations.
Our Account Nurturing proposition has been used successfully by clients such as Oracle, Panasonic, IBM and Logica to increase revenues by deepening relationships with the existing and prospect customer base, through comprehensive multi-touch activity, field and/or telephone based, from first point of contact through to conversion.
Focusing on client nurturing we ensure increased rate of customer retention and extended sales footprint through up-sell and cross-sell opportunities.
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