B2B Inside Sales & Telemarketing

There is a flow to selling that falls into three phases: Pre-sales, Sales and Post-sales. We score in all 3 phases, either with direct customers or through your channel, using a combination of B2B telemarketing and online/offline touches.

Sometimes a picture is worth a thousand words, so to get a better understanding of where SCi can fit into your sales process just download the Sales Acceleration Activity

Now, here’s the thousand words.

Pre-sales

Pre-sales is planning and preparing for the sales call. Planning can include any or all of the following:

Market Research; prospect/customer identification and profiling, competitor analysis
Market Testing; proposition, product, price
Channel Development; partner profiling

This list is not exhaustive, but it’s a good start.

The benefit of outsourcing pre-sales to SCi is that we take away the headache of prospecting and research, leaving your senior personnel and sales staff free to concentrate on other matters.

Sales

After all the pre-sales planning and preparation we are ready for sales activity; either inside sales or outside sales.

For us, inside sales includes both Telemarketing and Digital activity. We are as comfortable on the phone as we are on the internet. And combining the two can really boost ROI as well as the number of touch-points with your target.

Depending on your audience/proposition, pre and post-call emails can be sent to either warm the prospect or confirm the action.

Whether your target is direct customers or channel partners we can provide telesales, lead/opportunity generation and appointment setting. In addition we offer Event/Seminar Support as well as Channel Partnering.

For outside sales, our Field Sales executives can act as ambassadors for your brand and closers for your contracts.

Post-sales

Your CRM programme will include a need for customer feedback, relationship building, future sales forecasting and evaluation of the sales process. All valuable data that will help improve the next sales campaign and can be gleaned from our telemarketing calls.

Post-sales Account Nurturing delivers impressive ROI figures – your best customers are your existing customers. Nurturing ensures you maintain your market share and builds greater brand loyalty