ROI Calculator

ROI. It should be simple. But often there’s confusion between Profit ROI and Revenue ROI. Which is right? Which is best? This tool has the answer – and makes it easy.

We often hear Managers proclaim amazing ROI figures, then find their figures are inaccurate. For example, Tim’s campaign costs £75,000 and generates £150,000 of sales. He proudly tells his colleagues he achieved 100% ROI.

Wrong.

Meaningful ROI is calculated on profit, not sales. So how does this affect Tim’s figures? Let’s say his company’s average profit margin is 50%. That means his profit was £75,000, so the equation looks like this…

(£75,000 – £75,000) / £75,000

Oops, Tim’s ROI is actually 0.

Our ROI calculator is free of charge and helps you calculate your profit margin and gives the correct Profit ROI figures. It also gives you Revenue ROI figures so you can compare the difference.

Want the tool? Just complete the form opposite.